Web strategy should focus on your visitor and their time. It is best to help your visitors complete their tasks as quickly as possible. One easy way to get the vistor's attention is to use a button as a call to action.
Like any call to action, your button should clearly tell site visitors what you want them to do and guide them in completing their task. Use active urgent language such as:
To add a button in Awesome Tools, click the "source" button on the top left corner of the editor and insert code similar to this:
<a class="btn btn-primary" href="https://campusinvolvement.umich.edu/sorc/content/order-balloons"> Order Balloons Now! </a>
Change the url to point to the page you want to link to and update the text between the carrots (>here<).
Click save and the system will automagically create a button. Too timid to try it? Call us! We can give you a personal demo.
Tracking Calls to Action
To track clicks on outbound links all you need to do is add a bit of extra code to each link. If your coding skills are limited and you’ve got a small site with only a few outbound links, this could be a good choice. Here’s some example code from Google:
<a onclick="_gaq.push(['_trackEvent', 'Outbound Links', 'Click', 'Google']);" href="http://www.google.com/">Google</a>
Just copy and paste the code, and make the following changes. Change http://www.google.com/ to the url you’d like to link to. The first Google (between the single quotes) should be whatever you’d like to name your link in analytics, and the second Google (between the carrots) should be the text you want to display as your link. Save and watch your analytics!
Want to take it a step further?
Let's build that Google tracking code into our button:
<a class="btn btn-primary" href="https://campusinvolvement.umich.edu/sorc/content/order-balloons" onclick="_gaq.push(['_trackEvent', 'Outbound Links', 'Click', 'Order Balloons']);"> Order Balloons Now </a>